5 to 9
The 5 to 9 Agency for Chefs
5 to 9 Agency

Turn your 5 to 9 into a real business, not just a side hustle.

5 to 9 is a chef-first growth agency that builds the digital engine behind world-class culinary brands. We take care of e-commerce, content, and operations so your time on the line powers your time online.

Chefs keep full ownership of brand, audience, and data. Outcome-aligned model: we only win when new revenue is created.
What we do

One partner. Unlimited potential after service.

5 to 9 gives chefs a single, trusted partner to build, manage, and scale the business that lives outside of service, from e-commerce and subscription models to brand collaborations and data.

DTC e-commerce Subscriptions and memberships Digital classes and recipes Brand and platform deals

For chefs

Build meaningful 5 to 9 revenue without hiring a team or managing a marketing budget.

  • Centralized digital home for your brand, recipes, videos, and products.
  • Scalable e-commerce for products, subscriptions, and digital experiences.
  • Access to best-in-class technology, growth systems, and operators.
  • Data, insights, and optimization without additional overhead.

For partners and brands

Access a curated roster of influential chefs and culinary leaders through a single agency.

  • Trusted access to a world-class peer group of chefs.
  • Scalable, multi-market partnerships across the roster.
  • Integrated product, content, and commerce opportunities.
  • One point of coordination across chefs and platforms.
For chefs

From thin margins to a 5 to 9 engine.

Chefs are cultural brands, but most have not unlocked the digital opportunity. Time, fragmented support, and a lack of trusted operators keep the 5 to 9 business stuck at zero.

The problem

  • Limited time while running kitchens, teams, and events.
  • Fragmented support from freelancers, ad-hoc agencies, and deal brokers.
  • No unified infrastructure for e-commerce, content, data, and community.
  • Missed revenue from products, subscriptions, digital experiences, and memberships.

The 5 to 9 solution

We become your digital operators and growth partners.

  • We build and run scalable, data-informed online stores and funnels.
  • We design the digital home for your universe: site, recipe hub, video library, and product pathways.
  • We coordinate fulfillment, integrations, dashboards, and ongoing optimization.
  • You keep ownership of brand, site, customer data, and content while we grow the business alongside you.
Our approach

Built by operators, not agencies.

5 to 9 is a team of entrepreneurs and e-commerce operators with deep experience in digital strategy, branding, and media. We build systems that last and run them day to day.

How we work with chefs

  • Start with e-commerce: launch or optimize a high-performing store to prove value quickly.
  • Grow the digital identity: develop your brand through design, infrastructure, and customer experience.
  • Provide long-term partnership: we run the 5 to 9 engine; you stay focused on creativity and your restaurants.

Why the 5 to 9 roster works

  • Shared infrastructure, technology, and playbooks across a curated group of chefs.
  • Chefs gain leverage, efficiency, and opportunity; partners gain scale, credibility, and reach.
  • We are aligned by outcomes, not retainers or one-off campaigns.
Testimonials

Why chefs choose 5 to 9.

Early partners help shape the model and benefit from a shared ecosystem designed for chef-driven brands and their 5 to 9 businesses.

"5 to 9 gives me the operational backbone I never had time to build. My digital brand now works as hard as my dining room."

Portrait of a chef
Chef Darren MacLean
Eight, Nupo and Shokunin

"Instead of juggling agencies and one-off deals, I have a single partner that understands my story, my guests, and the commercial side of my 5 to 9 brand."

Portrait of a chef
Chef Craig Wong
Patois, Toronto

Join the 5 to 9 roster.

Whether you are a chef looking to grow beyond the kitchen or a brand seeking meaningful culinary partnerships, 5 to 9 is building the future of chef-driven business after service.

Chefs collaborating in a professional kitchen